National Green Brands Forum

The third annual National Green Brands Forum, produced by 3 Pillars Network, will be held in Melbourne on 17 June.

Over 80 small business and corporate executives are expected to attend and hear speakers from Unilever, Origin Energy, Australian Paper, Cadbury, SENSIS, Orange Power and other organisations discuss creating innovation, value, and authenticity through marketing sustainable brands.

“There’s a very real concern across Australia about doing the right thing, communicating it in the right manner, and conveying it in a credible way,” conference produce Cheryl Samarasinghe told me yesterday in a phone conversation. Thus, the conference program has been designed around sharing of world-leading marketing strategies, the latest directions from the Australian Competition and Consumer Commission (ACCC), and an introduction to Australia’s National Carbon Offset Standard.

For new players, businesses and marketers entering the green marketing space, this looks like an excellent forum for learning new tools, best practices, and how to avoid having one’s marketing efforts come across as mere greenwashing.

Program and registration details are available online, and there is also an event blog for those who want to preview some of the key issues that will undoubtedly be discussed and debated at this industry leading event.