The Marketing Wisdom 2007 report, compiled by Marketing Sherpa, is now available as a free PDF download.
I find this annual compilation of stories and tips to be a valuable read, and I often refer back to the four previous editions when looking for inspiration or a thought starter.
A hefty 60-pages, with 110 tips from marketers and agencies, it is well worth downloading. The tips are divided into sections on Email Marketing, Blogs and Podcasts, General Marketing & Advertising, Search Marketing, Social Networks, Web Sites, and B2B Marketing.
The free download is available at http://wisdom.marketingsherpa.com/wisdom.html. You can also download the 2003-2006 editions as well.
After you’ve read through it, come back here and share your comments and thoughts. We can start a dialogue on which stories and ideas are most applicable in Asia/Pacific.